Hello! I'm Nathaniel Smithies 👋 I advise startups & my new company The Upstarters builds web & mobile apps.
I was the founder of PlusGuidance the online therapy platform which was acquired in April 2017. I now use my expertise & experience to help startups grow.
Idea to product launch
The Upstarters is a software company that creates new and innovative products for startup founders and established businesses with new ideas. They also build premium websites for small businesses. I'm Chief Troublemaker @ The Upstarters and if you want a software product built by a great team, sign up at theupstarters.com.
Chief Growth Officer
I work with startups as an external Chief Growth Officer, working across the key activity areas that drive growth: Marketing, Sales, Product, Finance, Operations.
Modern growth teams require a multi-disciplinary mix of skills working effectively together to find the quickest routes to revenue growth. I have strong experience and skills in all of the roles required for a growth team: marketing, product development, data analysis, engineering, corporate finance, corporate strategy; making me an ideal growth team leader.
The first project I start with is turning your startup into a data-driven machine throughout the entire funnel and connecting it to your KPIs and financial model. This is a requirement to be a high-growth company. If you don't have a full picture of what's happening in your business you can't make the best decisions, and you will waste a huge amount of money on marketing efforts.
Once your data and tracking systems are in place, I help your startup build a formal growth hacking process to find the fastest ways to achieve growth.
Growth hacking is a process of rapid experimentation across product development and marketing channels to identify the most effective & efficient ways to grow a business. Growth hacking requires engineers, product managers and marketers, all focusing on building and engaging the user base of a business.
Many people know the success stories of AirBnB's integration into Craigslist or Dropbox's referral program. But finding 'one lucky hack' is not what growth hacking is; it's a scientific operational process that involves a team of people with many different skills, to find low cost ways to achieve rapid growth. If you want me to help your startup achieve high growth.